About

Chloe Armstrong is a New York–based Art Director, Creative Strategist, and Photographer working in fashion, beauty, lifestyle and travel. Her work blends refined aesthetics with sharp creative thinking, creating campaigns and content that feel modern and intentional.

She currently serves as Art Director of Social at Hourglass Cosmetics, where she leads social-first creative and storytelling. Prior to Hourglass, Chloe held roles at Alo Yoga, Calvin Klein Fragrances at Coty, and Bloomingdale’s, shaping creative for brand, digital and social.

In these roles, she has led creative strategy and art direction for global campaigns and key brand moments.

Chloe approaches creative through both strategy and instinct. She thinks in visual narratives and is deeply curious about people and how they connect with brands today. Her work is influenced by people, art, architecture and travel.

Studio C is Chloe’s creative practice, bringing together creative direction, photography, and digital strategy. Through the studio, she partners with brands seeking a modern point of view and a refined visual identity.

Chloe is known for creating work that feels intentional, warm, and editorial — a balance of aesthetic clarity and thoughtful storytelling.