Overview
With the opening of Alo’s Seoul store and Wellness Club, the brand entered a new market with a focus on building local awareness and impact. Tapping into the global ambassador partnership with Jin of BTS, I concepted a social-first video that brought audiences inside the Wellness Club through a guided tour of the space.
The partnership was reframed through ASMR-led storytelling, leaning into Jin’s playful personality to create a sensorial experience grounded in wellness.
The video became the top-performing social asset at the time, reaching over 2.2M views.