Overview
Alo entered the luxury space with the launch of Italian-crafted handbags, rooted in quality, intention, and craftsmanship.
To support the launch, I created a five-part social series exploring the process behind the collection, from material to final form, through a mixed-media approach of stills and short-form video.
Titled Luxury Is, each chapter carried the same framing across themes including Made in Italy, Craftsmanship, Mindfulness, and Evolving, bringing focus to the detail, time, and precision behind the collection.
