Overview
Alo entered the luxury space with the launch of Italian-crafted handbags, rooted in quality, intention, and craftsmanship.
To support the launch, I created a five-part social series exploring the process behind the collection, from material to final form, through a mixed-media approach of stills and short-form video.
Titled Luxury Is, each chapter carried the same framing across themes including: Made in Italy, Craftsmanship, Mindfulness, and Evolving, bringing focus to the detail, time and intention behind the collection.
