Two teal perfume bottles, "Eternity for Men" and "Eternity for Women," by Calvin Klein, stand on a reflective surface. Elegant and sophisticated presentation.

Fragrance & Beauty

Eternity Campaign –

Creative Strategy

Overview

Leaning into sensuality and romance, Eternity Aromatic Essence introduces a bolder, more intimate expression of the iconic scent. Starring Idris Elba and Sabrina Elba, the campaign captures their connection with depth and modern sensuality.

Managed the global digital strategy, shaping the campaign’s presence across social and e-retail while building sustained moments to extend impact.

Close-up black and white image of a man gently touching a woman's chin. Their eyes are closed, conveying an intimate and tender moment.
A black-and-white photo features a shirtless man lying down with a contemplative expression. A woman embraces him from behind, whispering in his ear, creating an intimate and sensual mood.
Two teal perfume bottles, "Eternity for Men" and "Eternity for Women" by Calvin Klein, stand on a glossy surface, exuding elegance and sophistication.